Alibaba Group Holding Ltd. has entered a new phase of its AI expansion by releasing its first pair of smart glasses built on its Qwen models.
The launch marks a significant step for the company as it moves deeper into consumer hardware and strengthens its position in China’s growing wearable tech market.
The release follows a major update to its software ecosystem last week, when Alibaba introduced the new Qwen app that brought multiple consumer AI services under one upgraded platform.
The app quickly gained more than 10 million users, setting the stage for a wider hardware and software integration strategy that the company plans to expand further, especially as demand for unified AI tools rises.
Focus on immersive visual tools
The new Quark S1 glasses are designed with translucent displays that place digital layers directly over the user’s real-world view.
The glasses show contextual information without interrupting what the user sees, creating an immersive experience that blends physical surroundings with on-demand data.
The S1 is equipped with cameras, bone conduction microphones, and swappable batteries that are rated to last 24 hours.
Alibaba is positioning the device to appeal to users who want hands-free access to AI tools, similar to Meta Platforms Inc.’s Ray-Ban smart glasses, which have helped shape interest in smart eyewear across varied consumer segments.
New hardware for an AI-first strategy
Alibaba has been reshaping its structure around an AI-first focus, and the launch of the Quark wearables line is part of this broader plan.
After adding the Qwen suite to the Quark desktop browser, the company is now extending it to consumer devices that support day-to-day tasks.
The S1 is priced at 3,799 yuan ($537), while an additional model, the Quark G1, is priced at 1,899 yuan.
The G1 removes the micro-OLED displays but still offers access to AI assistance through the Qwen models.
Both devices highlight how Alibaba aims to build a connected environment where users interact with AI across different devices in a seamless and steady manner, strengthening brand loyalty within its expanding ecosystem.
Broad retail rollout and expansion plans
Alibaba has released the S1 through its major online platforms, including Tmall, JD.com, and ByteDance Ltd.’s Douyin.
The glasses are also available through more than 600 physical stores across 82 cities in China, showing the scale of the retail rollout.
The G1 joins the same sales channels as part of the company’s plan to familiarise consumers with AI-enabled wearables.
International versions of the glasses will be introduced next year, and some will be sold through platforms such as AliExpress.
The move positions Alibaba among the companies trying to bring AI-powered eyewear to a wider global audience at a time when interest in mixed-reality products is increasing, especially as more users explore practical everyday uses.
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