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Sustainable IoT Tracking in a Label: OnAsset Launches Sentinel Flex Tag

by September 29, 2025
by September 29, 2025

Sustainable IoT Tracking in a Label: OnAsset Launches Sentinel Flex Tag for Global Supply Chain Visibility

Sustainable IoT Tracking in a Label: OnAsset Launches Sentinel Flex Tag for Global Supply Chain Visibility

OnAsset Intelligence has launched the Sentinel Flex Tag, an ultra-thin, aviation-compliant smart label that provides real-time global shipment visibility, condition monitoring, and AI-driven insights — combining sustainability, compliance, and ease of use for industries where precision and safety are critical.

OnAsset Intelligence, the trusted leader in intelligent tracking solutions for more than two decades, today announced the launch of the Sentinel Flex Tag, a new smart label for global shipment visibility.

Sentinel Flex Tag combines ultra-thin design, temperature and impact sensing, aviation compliance, and AI-powered intelligence to deliver end-to-end visibility for high-value goods.

At just 1mm thin, Flex Tag sits flush against cartons and pallets, eliminating the risk of destabilising or damaging stacked shipments. Unlike traditional labels that rely on barcode scanning, Flex Tag integrates autonomous tracking technology in a peel-and-stick form factor, providing easy and seamless deployment without operational disruption.

OnAsset Sentinel Flex Tag

Built for Pharma with Aviation Compliance

OnAsset was instrumental in framing the rules for Portable Electronic Devices in air transport. Working with regulatory bodies and airlines, the company helped establish frameworks for real-time tracking devices in aviation to ensure compliance with international regulations. Flex Tag continues this legacy by delivering a fully aviation-compliant solution that works across air, land, and sea without connectivity gaps.

A Smart Label That Goes Beyond Location

Flex Tag offers more than location tracking. It also includes sensors for temperature and shock, identifying excursions and potential damage. Data from each shipment is processed through OnAsset’s Insight AI Platform, where LISA, the company’s AI shipping agent, monitors shipments around the clock and provides predictive alerts and anomaly detection.

This capability enables enterprises to prevent disruption, reduce losses, and improve efficiency by transforming real-time data into predictive insights on how future shipments can be delivered faster, with reduced risk and lower environmental impact.

Sustainability at Scale

Flex Tag is available in two models. The first is a fully recyclable single-use zinc battery version with up to 30 days of field life. The second is a long-life lithium version with more than 12 months of operation. Each Sentinel Flex Tag is provided with a CO₂ footprint savings certificate, quantifying the reduced environmental impact compared to traditional tracking devices.

Meeting Critical Industry Needs

The Sentinel Flex Tag has been designed to serve industries where precision, safety, and compliance are essential. In pharmaceuticals and healthcare, it provides assurance for temperature-sensitive drugs and medical equipment. In aerospace and aviation, it safeguards aircraft parts and cargo during transit and storage. In transportation and logistics, it delivers real-time visibility across multimodal networks, while in retail and e-commerce it supports transparency and accurate delivery timelines. Manufacturing companies can also use the device to streamline asset management within Industry 4.0 supply chains.

Standing Apart in a Competitive Market

The logistics industry has seen many providers offer real-time visibility solutions. OnAsset distinguishes itself through its 20-year history of innovation and development of customer-centric solutions. Sentinel Flex Tag addresses barriers that previously prevented adoption of such technology. Its ultra-thin 1mm form factor allows placement almost anywhere, making it easier to attach than rigid or bulky alternatives. The activation process is as simple as tearing a tab, ensuring shipments are ready in seconds without unnecessary complexity. The device also offers a lower carbon footprint than comparable products, supporting ESG goals and reducing the e-waste generated by disposable trackers.

Adam Crossno, CEO of OnAsset Intelligence, said:

“For more than twenty years, OnAsset has been trusted to track the world’s most valuable goods. The Sentinel Flex Tag represents the next generation of supply chain visibility — ultra-thin, aviation compliant, sustainable, and simple to use.”

Paul Rodwell, Head of International Business Development, added:

“The simplicity of a peel-and-stick label with the power of OnAsset’s global network is a step change in the industry. Flex Tag makes shipment visibility as straightforward as applying a label.”

Availability

Flex Tag is available now. Enterprises seeking early adoption can contact OnAsset for more information.

The post Sustainable IoT Tracking in a Label: OnAsset Launches Sentinel Flex Tag appeared first on IoT Business News.

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