• Investing
  • Stock
  • Economy
  • Editor’s Pick
Portfolio Performance Today
Stock

What to expect from Apple’s 2025 event: slimmer iPhone 17 and more

by September 8, 2025
by September 8, 2025

Apple will host its annual product showcase on Tuesday, September 9, unveiling the iPhone 17 lineup alongside new Apple Watches and AirPods Pro 3.

The launch is widely viewed as part of a three-year redesign cycle, culminating in Apple’s first foldable iPhone in 2026, according to Bloomberg’s Mark Gurman.

Investors and analysts are watching closely for features that could trigger a new upgrade cycle, particularly as consumers have been slower to replace their devices in recent years.

The iPhone continues to account for about half of Apple’s revenue, making the success of each generation crucial to the company’s financial outlook.

iPhone 17 lineup to include ultrathin “Air” model

At the centre of the event will be four new iPhone models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new ultrathin model dubbed the iPhone Air.

The Air is rumoured to be Apple’s slimmest phone ever, with a thickness of 5.5 mm and a 6.6-inch screen.

Positioned as a replacement for the iPhone Plus, it could challenge rivals such as Samsung’s Galaxy S25 Edge, which measures 5.8 mm.

Reports suggest the iPhone Air will be priced around $899, though some forecasts place it closer to $950.

Available in black, silver, and light gold, it may come with fewer camera options to keep costs down.

Analysts view the device as a step toward Apple’s long-anticipated foldable phone.

Meanwhile, the standard iPhone 17 is expected to receive a 6.3-inch display with a 120 Hz refresh rate and a 24-megapixel front camera.

Pricing is rumoured to start around $800. The Pro Max model could carry a price tag of $1,250, reflecting higher-end components.

New watches to feature Ultra refresh and SE update

Apple is also expected to unveil refreshed Apple Watches, including the Ultra 3, Series 11, and SE 3.

The Ultra 3 may see the most significant changes, with reports pointing to faster charging, 5G support, satellite connectivity, and a larger display.

The SE 3, which targets entry-level users, may receive only incremental updates, such as a larger screen or a plastic version.

Prices are expected to start at $250 for the SE 3, $400 for the Series 11, and $800 for the Ultra 3.

AirPods Pro 3 expected with sleeker design

After two years without an update, Apple is expected to debut the AirPods Pro 3.

Rumours suggest the new earbuds will feature a slimmer case, smaller earbuds, and touch-sensitive controls that replace the traditional pairing button.

Powered by a new H3 chip, they are expected to deliver improved active noise cancellation and adaptive audio.

The refresh comes at a time when competition in wireless audio is intensifying, with rivals such as Sony and Bose enhancing their noise cancellation technology.

Pricing strategy takes centre stage

Wall Street analysts believe the most important storyline at the event may not be the devices themselves but how Apple prices them.

With tariffs under President Donald Trump pushing up costs and component prices remaining high, Apple may look to adjust its strategy.

Morgan Stanley analysts led by Erik Woodring suggested Apple could eliminate lower storage tiers, such as the 128-gigabyte option for the iPhone Pro, effectively raising the entry price to the 256-gigabyte model at $1,099.

“What will matter most at next week’s iPhone launch event is pricing, a still under-appreciated growth tailwind,” Woodring wrote.

Loop Capital echoed the sentiment, saying modest price hikes could help Apple offset rising expenses.

However, analysts also warned that higher prices could deter buyers unless new features are compelling enough.

Tariffs loom over US pricing decisions

Market watchers say Apple’s pricing decisions are particularly sensitive this year due to tariffs.

Trump has floated the possibility of new duties on Chinese-made electronics, raising concerns about consumer costs.

“Normally, it’s not a good sign for a launch when price dominates the discussion, because that implies features aren’t as strong a differentiator,” said Runar Bjørhovde, research analyst at Canalys.

“But tariffs make this launch different. Apple’s opening price points will set the tone for the year ahead.”

Outlook for sales remains modest

Analyst forecasts suggest a cautious but steady sales outlook.

FactSet data shows Wall Street expects Apple to sell about 232 million iPhones in the fiscal year ending September 2026, up 2% from the prior year.

Sales revenue is projected to reach $220 billion, a 5% increase.

While Apple’s July earnings report pointed to resilient iPhone sales, analysts note that consumers are increasingly upgrading only when devices offer substantial new features.

Unlike rivals such as Samsung and Google, which have embedded artificial intelligence into their smartphones, Apple is expected to keep its AI initiative — Apple Intelligence — in the background at this event.

The post What to expect from Apple’s 2025 event: slimmer iPhone 17 and more appeared first on Invezz

0 comment
0
FacebookTwitterPinterestEmail

previous post
The EMI trap: how easy credit is silently crushing India’s middle class
next post
Europe markets open: DAX jumps 0.5% despite looming French political crisis

Related Posts

OpenAI valuation hits $500 billion as employees sell...

October 2, 2025

Here’s why JPMorgan, Morningstar are bullish on Alibaba...

October 2, 2025

Europe markets open: Stoxx 600 jumps 0.6%, led...

October 2, 2025

Will the Tesco share price hit 500p as...

October 2, 2025

Tesco lifts profit forecast as summer, price cuts,...

October 2, 2025

Chinese carmakers expand hybrid sales in Europe as...

October 2, 2025

Hackers exploit Oracle systems, executives hit with ransom...

October 2, 2025

US digest: TrumpRx launch, job data, and government...

October 1, 2025

Asian markets: Nikkei sinks 1.16%, Sensex muted ahead...

October 1, 2025

Morning brief: Asian factory data splits on US...

October 1, 2025

Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.

By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

Recent Posts

  • Wiliot and Walmart Partner to Transform Retail with Ambient IoT and AI

    October 2, 2025
  • Manual trades embracing IoT for safer workplaces

    October 2, 2025
  • Soracom and Skylo Roll Out Integrated Satellite IoT

    October 2, 2025
  • Mission Creep: The Fed’s Foray Into State and Local Debt

    October 2, 2025
  • I Was a Victim of Cancel Culture. Don’t Perpetuate It.

    October 2, 2025
  • OpenAI valuation hits $500 billion as employees sell $6.6 billion in shares

    October 2, 2025

Editors’ Picks

  • 1

    Meta executives eligible for 200% salary bonus under new pay structure

    February 21, 2025
  • 2

    Walmart earnings preview: What to expect before Thursday’s opening bell

    February 20, 2025
  • 3

    New FBI leader Kash Patel tapped to run ATF as acting director

    February 23, 2025
  • 4

    Cramer reveals a sub-sector of technology that can withstand Trump tariffs

    March 1, 2025
  • 5

    Anthropic’s newly released Claude 3.7 Sonnet can ‘think’ as long as the user wants before giving an answer

    February 25, 2025
  • 6

    Nvidia’s investment in SoundHound wasn’t all that significant after all

    March 1, 2025
  • 7

    Pop Mart reports 188% profit surge, plans aggressive global expansion

    March 26, 2025

Categories

  • Economy (2,758)
  • Editor's Pick (279)
  • Investing (185)
  • Stock (1,879)
  • About us
  • Contact us
  • Privacy Policy
  • Terms & Conditions

Copyright © 2025 Portfolioperformancetoday.com All Rights Reserved.

Portfolio Performance Today
  • Investing
  • Stock
  • Economy
  • Editor’s Pick
Portfolio Performance Today
  • Investing
  • Stock
  • Economy
  • Editor’s Pick
Copyright © 2025 Portfolioperformancetoday.com All Rights Reserved.

Read alsox

Fentanyl use in US workplaces rises, study...

September 2, 2025

India’s H1 2025 sees record renewable energy...

July 21, 2025

Plug Power stock price crashed from $75...

April 16, 2025