OpenAI has launched a new subscription tier in India priced at ₹399 ($4.57) per month, making it the company’s most affordable paid plan to date.
The offering, called ChatGPT Go, provides expanded access to the latest GPT-5 model along with additional features aimed at India’s fast-growing user base.
India is OpenAI’s second-largest market by users, and the move highlights the company’s strategy to capture scale in a region where cost remains a key factor in technology adoption.
The new tier sits alongside the existing ChatGPT Plus and ChatGPT Pro plans, both of which remain available at higher price points.
ChatGPT Go marks OpenAI’s lowest-cost paid plan
ChatGPT Go gives users 10 times more message limits, image generations, and file uploads compared to the free version, in addition to double the memory.
At ₹399 per month, the new plan is significantly cheaper than ChatGPT Plus, which costs ₹1,999 per month in India ($20 internationally), and ChatGPT Pro, which is priced at ₹19,900 per month in India ($200 internationally).
By introducing a lower-cost option, OpenAI is positioning its latest model for wider adoption in one of the largest digital economies in the world.
India rollout signals market-first strategy
The company confirmed that India is the first country to get ChatGPT Go, with plans to expand globally after learning from early feedback.
In a social media update, Nick Turley, who leads ChatGPT, highlighted the additional features included in the Go plan.
The decision reflects OpenAI’s ongoing focus on India as a testing ground for its scaled services, a strategy reinforced by CEO Sam Altman’s February meeting with Indian IT Minister Ashwini Vaishnaw, where discussions centred on developing a low-cost AI ecosystem.
GPT-5 adoption comes after mixed reviews
The launch of ChatGPT Go also coincides with the release of OpenAI’s GPT-5 model earlier this month.
Reception has been mixed, with some users reporting that the latest version feels less intuitive than its predecessor.
In response to this criticism, OpenAI restored access to GPT-4 for paying subscribers, ensuring users could switch between models.
By bundling GPT-5 with an affordable entry-level plan, the company is aiming to boost uptake of its most advanced system while addressing feedback through accessibility.
Affordable AI access aligns with India’s digital expansion
India’s rapid uptake of artificial intelligence technologies has been acknowledged by Altman, who has described the country as an important market for OpenAI.
The introduction of ChatGPT Go aligns with broader efforts to expand AI availability at scale, bridging the gap between free users and those willing to pay for premium access.
With lower barriers to entry, the move is expected to further integrate generative AI into India’s digital ecosystem, setting the stage for future expansion into other markets once initial results are analysed.
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