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Musk threatens Apple with lawsuit, alleges App Store is rigged for OpenAI

by August 12, 2025
by August 12, 2025

In a dramatic escalation of the battle for artificial intelligence supremacy, Elon Musk launched a blistering attack against Apple Inc. late Monday, accusing the tech giant of creating a walled garden where only its chosen partner, OpenAI, can flourish.

The confrontation sets the stage for a high-stakes clash between two of the world’s most powerful figures, fueled by deep-seated rivalries and the race to define the future of technology.

The billionaire founder of xAI Holdings, the parent company of both the social network X and the Grok artificial intelligence team, did not mince words.

He alleged that Apple actively makes it impossible for any competitor to OpenAI to secure the coveted top spots on its App Store charts—a global spotlight essential for developers. In a pointed and widely seen pinned post on his X account, Musk posed a loaded question: Is Apple “playing politics” by not giving his own products similar prominence?

The comments represent the most significant public fight Musk has initiated since his memorable confrontation with US President Donald Trump in June, where the two traded barbs on their respective social media platforms.

As of the accusation, representatives for Apple and OpenAI had not immediately responded to requests for comment, leaving Musk’s challenge hanging in the air.

An alliance forged in code, a lawsuit in the making

At the heart of Musk’s fury is the deepening technological and business partnership between Apple and OpenAI, whose ChatGPT is currently the most-downloaded free iPhone app in the United States.

In stark contrast, Musk’s own challenger, Grok, sits at No. 5. This is not just a matter of rankings; it’s about integration. Apple is weaving OpenAI’s technology directly into the fabric of its ecosystem.

This integration, branded “Apple Intelligence,” will soon embed OpenAI’s next-generation GPT-5 model across iPhones, iPads, and Macs.

In a statement to 9To5Mac, Apple confirmed:

GPT-5 will be coming to Apple Intelligence with iOS 26, iPadOS 26, and macOS Tahoe 26.

Currently, the system relies on the powerful GPT-4o model for a range of tasks, from allowing Siri to access ChatGPT’s knowledge base to powering new Writing Tools and visual intelligence features.

For Musk, this deep-level partnership crosses a line. He declared that xAI will pursue legal action against what he characterized as a clear antitrust violation, signaling his intent to fight the alliance not just in the court of public opinion, but in a court of law.

The ghost of partnerships past

This explosive confrontation is inseparable from the personal history between the key players. The 54-year-old Musk has a long and bitter feud with OpenAI’s Chief Executive Officer, Sam Altman.

The two were co-founders of OpenAI, but their relationship fractured over fundamental disagreements about the organization’s direction, leading to Musk’s dramatic departure. Now, seeing his former company so intimately embraced by Apple appears to have reignited that old animosity.

While Apple’s newest operating systems are already available in beta for testing, the full GPT-5 integration is not yet active.

It is expected to go live with the stable public release later this year, a move that will also bring ChatGPT-powered image creation to Apple’s Image Playground app.

But for Musk, the battle lines have already been drawn, turning Apple’s next software update into a flashpoint in a war for the soul of AI.

The post Musk threatens Apple with lawsuit, alleges App Store is rigged for OpenAI appeared first on Invezz

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