Apple Inc (NASDAQ: AAPL) is inching down on Monday after the tech titan delayed its planned, major Siri upgrade to next year at the WWDC 2025.
Worldwide Developers Conference is Apple’s annual event that often unveils software, developer tools, and platforms for its products.
While the Siri delay sure disappointed investors today, the multinational’s WWDC 2025 was not entirely devoid of AI announcements. Here are three key ones it made on Monday.
Visual Intelligence + ChatGPT now on-screen
Apple upgraded Visual Intelligence, which lets users point their camera at live or on-screen content and tap on “Ask” button to handle queries via ChatGPT.
For example, spot a lamp, ask “find similar lamps online,” and ChatGPT helps you find it on apps like Etsy.
Additionally, the tool auto-detects dates and times in text, allowing one-tap calendar entries.
This marks a major step in integrating generative AI into everyday iPhone workflows, grounded in on-device processing for privacy.
Image Playground powered by OpenAI
Apple’s iOS 26 introduces an enhanced Image Playground, in partnership with OpenAI.
Users can transform contact posters into creative styles, like water colours or futuristic, for both calls and messages.
The titan emphasized that no private data will be shared with OpenAI without user consent.
The feature also opens to third-party developers via API, though it’s exclusive to iPhone devices with Apple Intelligence enabled and depends on updated iOS and supported languages.
Foundation models framework for on-device AI
Apple unveiled a new Foundation models framework to let third-party apps tap powerful models directly on-device, removing reliance on the cloud.
This enables advanced capabilities across Siri, photo editing, translation, and new features like a Watch “Workout Buddy”. It also powers live voice and text translations in calls and core apps.
The shift towards local AI reinforces Apple’s focus on privacy and processor efficiency, even as a full Siri redesign remains forthcoming.
What else did Apple announce at the WWDC 2025?
Investors should note that the firm’s WWDC 2025 was not all about artificial intelligence, though.
Beyond AI, the Nasdaq-listed firm unveiled iOS 26 at the annual conference, featuring its first major UI redesign in about 12 years.
Dubbed “Liquid Glass”, the vision-inspired look brings translucent overlays, fluid animations, and depth effects, ushering a fresh, unified design language.
Is Apple stock worth buying at current levels?
Tariff headwinds have weighed rather heavily on Apple stock this year. At writing, it’s down some 18% versus its year-to-date high.
Still, analysts remain bullish on AAPL shares for the back half of 2025. Consensus rating on the iPhone maker currently sits at “overweight” with the mean target of about $228, indicating potential upside of some 14% from current levels.
Note that Apple stock does pay a dividend as well.
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