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Businesses adopting IoT asset tracking solutions prioritize excellent vendor support and seamless integration capabilities over an extensive list of features, according to the new “IoT Asset Tracking & Visibility Adoption Report 2025” by IoT Analytics.
According to the report, organizations allocate an average of $110 per asset annually for tracking inventory, equipment, or vehicles. This investment is proving effective, as evidenced by 74% of such projects meeting or exceeding their return on investment (ROI) expectations.
The research highlights a significant gap in satisfaction between commercially available solutions and in-house developed tools. Companies relying on internal asset-tracking systems reported the lowest satisfaction scores, citing lack of reliability, poor integration, and insufficient support as key issues. This contrasts sharply with satisfaction levels for leading commercial vendors.
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Dimitris Paraskevopoulos, Senior Analyst at IoT Analytics, comments that “Asset tracking has moved from a niche IT initiative to a core operational priority. Our latest IoT Analytics research reveals a significant 74% of asset tracking projects are delivering tangible ROI. This success is fundamentally shifting buyer expectations beyond just features. Today’s adopters are looking for holistic value, where cost-effectiveness, security, and integration are critical decision factors. Furthermore, support services are emerging as crucial differentiators, directly impacting customer satisfaction and long-term adoption.”
Key insights:
- Adopters of IoT Asset Tracking solutions want great support and integration over extensive features, according to IoT Analytics’ IoT Asset Tracking & Visibility Adoption Report 2025
- 74% of asset-tracking projects either meet or exceed ROI expectations with in-house solutions underperforming external solutions
- Cost is a key consideration for adopters but security ranks nearly equally high
- Inventory management is currently the top use case but employee tracking is seen as the next growth segment
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The post 74% of asset tracking projects meet or exceed ROI expectations appeared first on IoT Business News.
