• Investing
  • Stock
  • Economy
  • Editor’s Pick
Portfolio Performance Today
Stock

Pandora stock plunges as Trump tariffs on Thailand deliver bitter surprise

by April 5, 2025
by April 5, 2025

Pandora A/S (CPH: PNDORA) has lost more than 15% in recent sessions after the US President Donald Trump announced new tariffs on Thailand that were well above the company’s expectations.

Thailand is where Pandora currently makes most of its luxury jewellery.

Trump’s tariffs could spell trouble for the Danish firm as the US accounted for more than 30% of its overall sales in 2024.

Versus their year-to-date high, Pandora shares are down some 35% at the time of writing.

Pandora had expected significantly lenient tariffs

Pandora stock is seeing pressure since the tariff announcement was quite a bit of a surprise for its investors.

In February, when the affordable luxury brand reported its financial results for the fourth quarter, its management said expectations were for the US to announce a 10% tariff on Thailand – that was at least the company’s base case.

However, US President Trump shocked Pandora with a 37% tariff on the South Asian country on “Liberation Day”, which the company now forecasts could lower its revenue by more than $175 million.

That translates to about a 4.0% hit to revenue, given that Pandora’s top line came in at $4.42 billion last year.

Following the recent decline, the Danish firm is now trading at a price last seen in late 2023.

Other luxury brands to take a hit from Trump tariffs

Note that Pandora is not the only European luxury brand that’s expected to take a meaningful hit due to Trump tariffs.

In fact, several other names in that space will feel the pain, according to Citi analysts.

That’s because the US has long been a key driver of growth for luxury products.

However, the majority of luxury brands will resort to passing on the higher costs related to Trump tariffs to the end-consumer, which could result in a material hit to their products’ overall demand, the investment firm told clients in a research note today.  

Other than Pandora, Citi expects the likes of Birkenstock and Brunello Cucinelli in particular to take the damage due to Trump’s trade policies.

LVMH may be a winner amidst tariff tantrums

On the flip side, the investment firm expects European luxury brands with relatively lower revenue exposure to the US to emerge as winners amidst the tariff tantrums.

Those positioned to see more modest duties due to more localized production could also end up gaining share amidst the new tariff environment, it added.

These include the French luxury house LVMH, British brand Burberry, and Italian fashion label Moncler.

Additionally, these three companies currently pay a dividend as well, which makes them all the more exciting to own amidst the recently brewing fears of a recession in the back half of 2025.

That said, only LVMH out of those three currently has a consensus “overweight” rating.

The post Pandora stock plunges as Trump tariffs on Thailand deliver bitter surprise appeared first on Invezz

0 comment
0
FacebookTwitterPinterestEmail

previous post
Why Wedbush’s Dan Ives thinks Trump’s latest tariffs could set US tech sector back a decade
next post
‘China played it wrong’: President Trump on tariff retaliation

Related Posts

Opendoor stock plunges 21% after weak forecast: could...

August 7, 2025

Why Upstart stock tanked on Q2 earnings and...

August 7, 2025

GLD ETF analysis: is this gold fund on...

August 7, 2025

Asian markets open: Nikkei flat on US chip...

August 7, 2025

Europe markets open: Stocks rise; Maersk Q2 profit...

August 7, 2025

SoftBank posts strong quarterly profit of around $2.9B...

August 7, 2025

Trump and Putin to meet next week; White...

August 7, 2025

Is America really getting rich off tariff revenue?

August 7, 2025

Israel’s Leviathan gas field secures historic $35B export...

August 7, 2025

Trump’s tariff gamble on chips and drugs could...

August 6, 2025

Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.

By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

Recent Posts

  • What Families Gain at the Dinner Table

    August 7, 2025
  • Superman, Sneaking Snacks into Movies, and the Mystery of Social Order

    August 7, 2025
  • How Telematics Is Reshaping Transportation

    August 7, 2025
  • What Families Gain at the Dinner Table

    August 7, 2025
  • Would Superman Bring Coffee to the Movies?

    August 7, 2025
  • Opendoor stock plunges 21% after weak forecast: could more downside be ahead?

    August 7, 2025

Editors’ Picks

  • 1

    Meta executives eligible for 200% salary bonus under new pay structure

    February 21, 2025
  • 2

    Walmart earnings preview: What to expect before Thursday’s opening bell

    February 20, 2025
  • 3

    New FBI leader Kash Patel tapped to run ATF as acting director

    February 23, 2025
  • 4

    Anthropic’s newly released Claude 3.7 Sonnet can ‘think’ as long as the user wants before giving an answer

    February 25, 2025
  • 5

    Nvidia’s investment in SoundHound wasn’t all that significant after all

    March 1, 2025
  • 6

    Cramer reveals a sub-sector of technology that can withstand Trump tariffs

    March 1, 2025
  • 7

    Elon Musk says federal employees must fill out productivity reports or resign

    February 23, 2025

Categories

  • Economy (2,114)
  • Editor's Pick (210)
  • Investing (185)
  • Stock (1,413)
  • About us
  • Contact us
  • Privacy Policy
  • Terms & Conditions

Copyright © 2025 Portfolioperformancetoday.com All Rights Reserved.

Portfolio Performance Today
  • Investing
  • Stock
  • Economy
  • Editor’s Pick
Portfolio Performance Today
  • Investing
  • Stock
  • Economy
  • Editor’s Pick
Copyright © 2025 Portfolioperformancetoday.com All Rights Reserved.

Read alsox

Reddit is attracting ad dollars: will RDDT...

May 3, 2025

Saudi Arabia’s $600B US bet: can high...

May 16, 2025

Elon Musk under fire as X crashes,...

March 11, 2025